Treatment Marketing

Fill Your Botox
Calendar.

Queen City Growth Lab
Botox Campaigns
Treatment-Specific

$3,600
Annual patient LTV
3–4x per year
246K
Monthly "botox near me"
searches
73%
Rebook rate with
proper follow-up

Why Most Botox Marketing Fails

You're spending money to acquire Botox patients but losing them after the first visit. The real revenue is in the rebook — and most med spas have no system for it.

Competing on Price Destroys Margins

Racing to the bottom with "$9/unit" ads attracts deal-seekers who never rebook. You need patients who value quality, not coupons.

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No Retargeting for Rebooking

73% of Botox patients rebook when reminded at the right time. Without automated follow-up, you're leaving $3,600/yr per patient on the table.

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Generic Ad Creative

Stock photos and cookie-cutter copy blend into the noise. Botox patients choose providers they trust — your ads need to build that trust instantly.

Full-Funnel Botox Growth

From first click to fourth rebook. We build the acquisition and retention engine that turns Botox into your most predictable revenue stream.

01

Google Ads — High-Intent Capture

Dominate "botox near me" and treatment-specific queries with campaigns built for med spa conversion, not vanity clicks.

High-intent keyword targeting
Location-based bid strategies
Competitor conquest campaigns
Call tracking and attribution
02

Meta Ads — Lookalike + Rebooking

Acquire new patients through lookalike audiences and rebook existing ones with precision-timed retargeting sequences.

Lookalike audience modeling
90-day rebook retargeting
Before/after creative sequences
Seasonal promotion campaigns
03

SEO — Own "Botox Near Me"

Rank organically for the highest-value Botox search terms in your market. Compounding traffic that reduces your CAC over time.

Treatment page optimization
Local SEO and GBP management
Botox content hub creation
Review generation strategy
04

Landing Pages — Conversion-Optimized

Purpose-built pages that convert Botox searchers into booked consultations at 2–3x the rate of your current website.

Treatment-specific landing pages
Social proof integration
One-click booking CTAs
A/B testing and optimization

The Botox Revenue Math

Patient Acquisition to LTV

Botox is the gateway treatment. A single patient who rebooks 3–4x per year at $400/visit generates $3,600 annually — and that's before cross-selling fillers, facials, and skincare. The math is simple: lower your CPL, increase your close rate, and let LTV do the rest.

Avg cost per lead$45
Consultation close rate60%
Cost per acquired patient$75
Annual patient LTV$3,600
12-month ROI per patient48×
Revenue per 50 patients/mo$180K

Stop Losing Botox Revenue

Based on 1,836 med spas analyzed. We'll show you exactly how much Botox revenue you're leaving on the table.

Get a Free Audit