Treatment Marketing

Higher Ticket.
Fewer Leads Needed.

Queen City Growth Lab
Dermal Fillers
Treatment-Specific

$6,000
Annual patient LTV
fillers + maintenance
$400-800
Avg treatment value
per session
2×
The value of a
Botox patient

Fillers Are Premium — Your Marketing Isn't

Filler patients are higher-value, more research-driven, and more anxious about results. Generic marketing doesn't convert them. Education and trust do.

Not Differentiating Filler Types

Juvederm, Restylane, Sculptra, RHA — each solves different problems. Patients are confused. Your marketing should educate, not add to the noise.

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No Consultation Funnel

Filler patients rarely book from a single ad. They need a journey: education, social proof, consultation, then commitment. Most med spas skip steps 1–3.

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Stock Photo Creative

Generic stock images destroy credibility for a treatment where results are everything. Real before/afters convert 4x better than stock photography.

Premium Positioning for Premium Treatments

We build the education-first marketing system that converts research-stage patients into high-value filler clients.

01

Education-First Content

Create the content that answers every question a filler patient has before they ever pick up the phone.

Filler type comparison guides
Treatment area education pages
Recovery timeline content
Provider expertise showcases
02

Consultation Funnels

Multi-step funnels that nurture filler leads from curiosity to consultation with precision-timed touchpoints.

Quiz-style lead magnets
Email nurture sequences
SMS consultation reminders
Retargeting for warm leads
03

Premium Positioning

Position your practice as the premium filler provider in your market — so you attract patients who value quality over price.

Injector credential marketing
Luxury brand alignment
Premium pricing justification
VIP patient experience messaging
04

Before/After Storytelling

Turn your best results into conversion assets. Real patient transformations are the most powerful marketing tool in aesthetics.

Photo/video capture protocols
Patient story campaigns
Social proof galleries
UGC content strategy

The Filler Revenue Math

Higher Ticket, Higher Return

Filler patients are worth 2x a Botox patient. With average treatment values of $400–$800 and annual LTV of $6,000, you need fewer leads to hit the same revenue targets. The key is converting research-stage patients through education and trust — not discounting.

Avg cost per lead$65
Consultation close rate55%
Cost per acquired patient$118
First treatment value$600
Annual patient LTV$6,000
Revenue per 30 patients/mo$180K

Attract Patients Who Value Quality

Based on 1,836 med spas analyzed. We'll show you how to position fillers as the premium revenue driver they should be.

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